Ideal Identity Arises from Bricolage: Identity Issues in Patrick White’s The Twyborn Affair

the crisis of identity in jhumpa lahiris fiction: interpreter of maladies and the namesake

شکل گیری هویت(identity) مقوله مهمی در ادبیات پراکنده مردم(diasporan literature) می باشد. آثار جومپا لاهیری(jhumpa lahiri) ، نویسنده هندی آمریکایی، در سالهای اخیر تحسین منتقدین را به خود معطوف کرده است. وی در این آثار زندگی مهاجران و تلاش آنان برای پیدا کردن جایگاهشان در یک فرهنگ بیگانه را به تصویر کشیده است. این تجربه همواره با احساساتی نظیر دلتنگی برای گذشته، بیگانگی و دوری همراه است. با این ح...

Feminist identity and the superwoman ideal

The “Superwoman” ideal is a construct born out of the women’s movement in the 1960’s defined as women who can “do it all and have it all” However, women today may actually be receiving the message that they should have it all and are experiencing stressors as a result of that pressure. Studies have found that girls who endorsed the superwoman ideal were also more likely to experience disordered...

Selected Identity Issues of Adolescence

Investigating the Effects of Brand Identity on Customer Loyalty from Social Identity Perspective

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

The Ideal Elf: Identity Exploration in World of Warcraft

In this study, we examine the identity exploration possibilities presented by online multiplayer games in which players use graphics tools and character-creation software to construct an avatar, or character. We predicted World of Warcraft players would create their main character more similar to their ideal self than the players themselves were. Our results support this idea; a sample of playe...